A Sobering Reality: The Market DecidesAug 10, 2022
In an ideal world, you are passionate about the products/services that you provide.
And, you've also likely spent countless hours forming the "perfect" offering ... and the perfect pitch.
Here's the sobering reality: At the end of the day, the market decides whether your products/services have value. And, they decide how much it is worth.
And, worth is determined by how much someone is willing to pay for it.
I know that I have found myself at times agonizing over how much to price my services. While you should spend *some* time on this, your time might be better spent surveying the market and asking them, instead.
Imagine this, you approach your ideal client, show them the product/service that you plan-on offering in the near future. You then ask them: "If you were to pay for something like this, how much would it be worth to you?"
Even better: "What would it be worth to you if I could help solve problem X in your business?"
Let your future clients/customers tell you how much it is worth. Then, sell it to them.