"Refer a friend" vs. "Gift a friend"Aug 09, 2022
Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.
Here's a simple tip:
When setting up referral generation systems, choosing your words is extremely important.
Here's a great example:
"Refer a friend" vs. "Gift a friend".
The concept of referring a friend implies value to the company offering the product/service.
The concept of gifting a friend implies value to the friend AND (more importantly) to the giver.
Isn't it interesting how switching out a single word can change the entire result of your messaging?
Try it sometime...