Become the only KNOWN source.Aug 11, 2022
It's not likely that you are the ONLY person in the world offering your exact product/service.
So, this means (obviously) that you have competition.
Given this fact (love-it or hate-it) it's your job to become the singular, obvious, most highly-valued choice that stands above the rest.
You don't have to be the ONLY source. But, you must become the only KNOWN source.
People must know who you are, and why you are the clear and obvious choice.
When people think about the problem or challenge they are experiencing... you want them to think of YOU as the solution provider.
Personally, I'm not bothered by competition. I am confident in the products/services that I provide, and, I know how to stand above the rest. It's not arrogance. It's confidence, built by a desire to, and a track record of, serving people really well.
You'll never be the only source. However, you can become the only KNOWN source, which will set you up for massive success.