THE BLOG

The market votes with their dollars. Aug 16, 2022

The "Court of Last Resorts" is the market.

You can have the "best" website on the planet. You can have the "best" product/service on the planet. You can even have the "best" team on the...

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Marketing Budget vs. Allowable Marketing Expense Aug 15, 2022

Figuring out how much to spend on your marketing efforts can be a bit confusing at times. 

Some will say marketing should account for 10-15% of your overall budget. Others would say it should...

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Become the only KNOWN source. Aug 11, 2022

It's not likely that you are the ONLY person in the world offering your exact product/service.

So, this means (obviously) that you have competition.

Given this fact (love-it or hate-it) it's...

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A Sobering Reality: The Market Decides Aug 10, 2022

In an ideal world, you are passionate about the products/services that you provide. 

And, you've also likely spent countless hours forming the "perfect" offering ... and the perfect pitch.

...

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"Refer a friend" vs. "Gift a friend" Aug 09, 2022

Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.

Here's a simple tip:

When setting up referral generation systems, choosing your words is extremely...

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Right time. Right message. Aug 08, 2022

A few days ago, I saw an ad in the top right corner of my Facebook feed.

While I mostly use Facebook to access the corporate accounts that I manage, I happened to be (briefly) browsing my home page...

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Trying-on your customers' shoes. Aug 05, 2022

When examining a business' marketing materials, there is always a "better way" in which they could have presented themselves and their products/services.

Have you ever wondered, though, what it...

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Astonish your clients/customers. Aug 04, 2022

I recently bought a house.

Being the first home that I have owned, I admit, I'm a "newbie" when it comes to dealing with home services providers on the receiving end. While I have worked...

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2 ways to have the lowest priced product/service in your market. Aug 03, 2022

There are 2 ways to have the lowest priced product/service in your market. 

Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with...

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Customer Testimonials: The power of your future customers "seeing themselves" on video. marketing testimonials video Jul 20, 2022

It was a beautiful day in Danville, California. I was filming a testimonial video for one of my clients (A well respected, local painting contractor) at the home of his happy client. This...

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One question to change your business. Jul 14, 2022
If you're like many entrepreneurs that I meet, you're passionate about providing products and services to people. However, you might also "bounce around" a bit, trying to find the "perfect"...
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