THE BLOG
You have a message to share with the world. You've been told "You should write a book!" many times.
You're a communicator, and you know that more people could benefit from your...
The "Court of Last Resorts" is the market.
You can have the "best" website on the planet. You can have the "best" product/service on the planet. You can even have the "best" team on the...
Figuring out how much to spend on your marketing efforts can be a bit confusing at times.
Some will say marketing should account for 10-15% of your overall budget. Others would say it should...
It's not likely that you are the ONLY person in the world offering your exact product/service.
So, this means (obviously) that you have competition.
Given this fact (love-it or hate-it) it's...
In an ideal world, you are passionate about the products/services that you provide.
And, you've also likely spent countless hours forming the "perfect" offering ... and the perfect pitch.
...
Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.
Here's a simple tip:
When setting up referral generation systems, choosing your words is extremely...
A few days ago, I saw an ad in the top right corner of my Facebook feed.
While I mostly use Facebook to access the corporate accounts that I manage, I happened to be (briefly) browsing my home page...
When examining a business' marketing materials, there is always a "better way" in which they could have presented themselves and their products/services.
Have you ever wondered, though, what it...
I recently bought a house.
Being the first home that I have owned, I admit, I'm a "newbie" when it comes to dealing with home services providers on the receiving end. While I have worked...
There are 2 ways to have the lowest priced product/service in your market.
Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with...
It was a beautiful day in Danville, California. I was filming a testimonial video for one of my clients (A well respected, local painting contractor) at the home of his happy client. This...
