THE BLOG

The "Court of Last Resorts" is the market.

You can have the "best" website on the planet. You can have the "best" product/service on the planet. You can even have the "best" team on the...

Figuring out how much to spend on your marketing efforts can be a bit confusing at times. 

Some will say marketing should account for 10-15% of your overall budget. Others would say it should...

It's not likely that you are the ONLY person in the world offering your exact product/service.

So, this means (obviously) that you have competition.

Given this fact (love-it or hate-it) it's...

In an ideal world, you are passionate about the products/services that you provide. 

And, you've also likely spent countless hours forming the "perfect" offering ... and the perfect pitch.

...

Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.

Here's a simple tip:

When setting up referral generation systems, choosing your words is extremely...

A few days ago, I saw an ad in the top right corner of my Facebook feed.

While I mostly use Facebook to access the corporate accounts that I manage, I happened to be (briefly) browsing my home page...

When examining a business' marketing materials, there is always a "better way" in which they could have presented themselves and their products/services.

Have you ever wondered, though, what it...

I recently bought a house.

Being the first home that I have owned, I admit, I'm a "newbie" when it comes to dealing with home services providers on the receiving end. While I have worked...

There are 2 ways to have the lowest priced product/service in your market. 

Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with...

It was a beautiful day in Danville, California. I was filming a testimonial video for one of my clients (A well respected, local painting contractor) at the home of his happy client. This...